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Life and Business Strategist | Mindset Coach

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Get the strategy you need to move your business forward so that you can focus on what’s most important.

Hey, I’m Melissa.

I help business owners gain clarity with a proven strategy that builds a sustainable business around the lifestyle they desire.

Contact me

Are the day to day tasks keeping you from working ON your business leaving you feeling overwhelmed and overworked?

It doesn’t have to be this way!
 
You need someone who’s been there give you guidance and hold you accountable. Together we will make your dream a reality!

This is the solution for you if…

– You are working long hours and missing out on the things that matter most

-You’re spending sleepness nights worried about payroll, marketing, and how to get all the things done

-You lack a clear strategy and plan to meet your business goals

-You need someone to hold you accountable

-You have mindset blocks to overcome

Get The Support And Tools To Grow Your Business:

Your valued partner, experienced coach, & business strategist.

I have walked in your shoes! Combining my years of experience and multitude of certifications and training, I will help you overcome mindset blocks, get clarity, keep you focused, and give you the accountability that you need. I will listen, support, encourage, and help you build the business and lifestyle that you truly desire.

A proven business strategy for successful growth and profitability.

We will define your vision and strategy and simplify your goals into a solid action plan. You’ll get unstuck from the survival trap and save time and money by not having to figure it out on your own. Your business (and life) will be transformed. By combining business strategy, coaching, and mindset, we will turn your vision into reality!

Learner mindset coaching that impacts your business and life.

As a business owner, you are faced with seemingly impossible situations. I will help you explore possibilities and make thoughtful choices that are solution-focused. You’ll learn tools that will foster company culture in your business and improve your personal relationships.

Hi, I’m Melissa

I am a Certified Life Coach, Certified Director of Operations and Marketing. I served as a corporate Director of Operations for 18 years and had to pivot my career after my husband was injured in Iraq serving our country. I instantly became the breadwinner for my family, yet also needed the flexibility to be a full-time caregiver for my husband.  Lovingly often referred to as “a force of nature” I am always up for a challenge and turn my biggest obstacles into opportunities. I opened an Etsy shop in 2012, and within nine months grew the business to a top 1% worldwide shop, ranking 1779 of 2.5 million shops! Yet I quickly fell into the survival trap, working seven days a week, spending sleepless nights thinking about payroll, marketing, the never-ending task list, and spending little time with family and friends. I sought after the sweet spot of my business, and made another pivot.

Recognizing the need of small business owners to free up their time and develop systems for their business, I embraced the role of a business strategist. It became my burning desire to help entrepreneurs break free from the struggle of the business that keeps them from enjoying what matters most.  As a Certified Pumpkin Plan Strategist, I help business owners to identify their vision and strategy to break out of the survival trap to succeed personally and professionally.

I thrive in helping leaders see their potential, think outside of the box, and dream big! My training as a Chief Question Officer empowers me to bring out the best thinking, collaboration, action, and results using the Q-Work™ Approach, a system that optimizes engagement, productivity, communication, collaboration, innovation, and results for individuals, teams, and organizations.

As the Lead Strategist for Tap the Potential™, I help our family of business owners to free them from the constant demands of a growing business. We believe work supports life, not the other way around. After the first year in our Better Business, Better Life™ coaching program, our clients have more time for what matters most and more money in their bank account than ever before.

Fun Facts

  • My husband and I founded a 501(c)(3) organization, Patriots Cove, which provides outdoor events for veterans and first responders, and respite retreats for their caregivers on their 30-acre refuge in Pennsylvania.
  • I am the Elizabeth Dole Foundation Fellow for Pennsylvania advocating for the needs of military caregivers. I am a speaker for the military community, often found at military bases, including the Pentagon, organizations, and media outlets.
  • I created a remote work course free for military spouses and caregivers, teaching them how to work from home to contribute to their family’s finances. 
  • When I am not serving my community or coaching, I enjoy painting, reading, decorating, and spending time with my family.

“The obstacle in the path becomes the path. Never forget, within every obstacle is an opportunity to improve our condition.”

– Ryan Holiday

What it’s like to work with me…

For 25+ years I have served as a Director of Operations, entrepreneur, and coached business leaders helping them make their dreams a reality.

I integrate a unique blend of coaching and strategic advisory that helps you design a business that you love while giving you the freedom to focus on the things that are most important to you in life.

Working with me you get the experience of a servant leader, one who has hired, trained, and mentored thousands of employees, understands the sleepless nights, the stress of payroll and marketing – someone who gets you! I have the experience backed with the tools and systems that you need to focus on the sweet spot of your business and pull it all together with a solid action plan to bring your vision to reality and be profitable – all while creating the life you love!


As a Certified Pumpkin Plan Growth Strategist, I have the tools, knowledge, and experience that you need to bring sustainable growth to your business!

> Attract Your Ideal Clients
> Get Your Time Back
> Eliminate Operational Headaches
> Make More Money

Here’s How We Can Work Together:

During our VIP Marketing and PR Strategy Session, we will do a deep dive into your business. We will review the Vision and Action Plan for your business, and create an Action Plan for your marketing team to implement. Your customized Action Plan includes a strategy for PR, social media, thought leadership, brand awareness, customer service (creating raving fans), and email campaigns.

Currently, my VIP Sessions are on a waiting list only.
I am booked out through mid-2022, so contact me to get on my waiting list today!
WAITING LIST

Tap the Potential offers that rare combination of business growth services combined with the deep knowledge of how to hire the best and engage employees to build a great team–all of this delivered within a no-fail system to grow your profit. We work comprehensively with you on ALL aspects of your business (profit, systems, team, sales, adding value for top clients, and your leadership).

I am the Lead Strategist for Tap the Potential, LLC, and would love to speak with you to see if you would be a good fit for our family of business owners!
LEARN MORE

Based on the best-selling book Change Your Questions, Change Your Life by author Marilee Adams, I am a Certified Chief Question Officer™ and Authorized Trainer and embody Question Thinking. The Choice Map™ changed my professional and personal life and I now approach life with a learner mindset. With a learner mindset, you live life more peaceful, choiceful, and resilient.

Convinced that setting aside Judger Thinking and assumption-based thoughts improved PTSD symptoms, I am on a mission to bring this work to my community.
Learn More

I’m in business to improve lives.

Wilkes University Panel discussion about how to create a mentoring culture for veterans’ success with Team Rubicon CEO Jake Wood, Senator Lisa Baker, CanCuddler CEO Melissa Swire, #AFROT

I empower female caregivers in difficult situations to create opportunities for themselves by defining a new identity and livelihood through remote work training, transition coaching, and community. Using my own experience of overcoming transition trauma to becoming a successful business owner, community leader, and caregiver advocate, I ease the difficulties caregivers face and lovingly enables them to create a braver, bigger life and better relationship with those they care for and themselves. One and together we make an impact.

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Business strategy, remote work, transition tips, military caregiving, and mindset.


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